The staff at ManCave For Men offers our clients a team of highly skilled and extremely experienced professionals who take pride in their work. Prestige barbers respectfully understands the specific needs that our clients desire and work efficiently to accomplish those needs, leaving our customers looking great and feeling very satisfied with our work. We offer our clientele a variety of services, each of which are tailored to meet the needs and expectations of even the most demanding man.
Located in beautiful cities throughout the United States, ManCave is decorated with aged wood trimmings, leather-and-chrome barber chairs, and shop heirlooms compliment the modern day luxuries like flat-screen TV’s and complimentary drinks served upon each gentlemen’s arrival. At ManCave for Men in Florida, each client can enjoy haircuts, hot shaves, manicures, pedicures, and massages…all while enjoying a cold glass of beer.
Challenge
To avoid over-targeting existing visitors.
Solution
A dynamically innovative digital media suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. This was done by introducing a contextual campaign to increase reach by showing prospective audiences the current, and most popular tour. In addition to that, we applied daily and lifetime frequency caps specific to each user in order to prevent overexposure.
Results
We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.
0.09% CTR
20% less CPA
272% ROI
From The Client
"These guys have built such a strong relationship with our barbers and barbershops that we consider them an extension of our department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority."
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